Welcome to Vi Beauty Lab
This is the gritty, searingly difficult work. Looking in the mirror and loving that precious human looking back at you, surprisingly, it’s work.


Our Story
Everyone has a story.
The one we tell ourselves. The ones we tell each other.
The ones we share, and the ones we protect.
Mine started on a weary Sunday by overhearing,
we aren’t called to change the world. We are called to simply love the people right in front of us.
Wait, that’s it? If we love the people in front of us, so that they can love the people in front of them and then they can love the people in front of them…then isn’t that what changes the world?
Beauty as a division of our internal and external selves never made sense to me. I wanted to disrupt that very concept. So I created a place where anyone can show up whole – no matter what that looks like.
That led me to Vi and Vi to me.
Vi is a place to choose you – however you are. So, you can go out and love yourself and the people right in front of you.
This is just one of my stories, we’ll save the rest for when we see you.
– Danielle Anderson,
Owner | Vi Beauty Lab
Purpose is Beautiful
We strive to infuse purpose in all we do, built on our Vi Fundamentals | Vi Heart & Guts.
BRAVERY
BRAVERY
We live boldly through observation and authenticity. We find courage to show up vulnerably and intentionally. We armor down and celebrate ourselves and the humans in front of us.
CONNECTION
CONNECTION
We embrace the importance of being present. We commit to serving and impacting to instill trust and create genuine bonds with ourselves, our team and you.
CURIOSITY
CURIOSITY
We are fierce learners. We ask questions, actively listen and are open to continual change and authentic transformation.
GRACE
GRACE
We find gratitude in the mess and the joy. We seek humility in our actions and always assume the positive.
GRIT
GRIT
We love.
POSSIBILITY
POSSIBILITY
We seek understanding, create opportunities, and believe in the power of dreaming.

How We Show Up

Loving the Human(s) in front of Us
